No more.\u00a0 Conventions these days \u2014 even before the restrictions imposed by Covid-19 \u2014 are controlled infomercials.\u00a0 As broadcaster Walter Cronkite concluded, \u201cThere is no news, it\u2019s just a show.\u201d<\/p>\n
This evolution began with the 1952 conventions when television networks first offered gavel-to-gavel coverage.\u00a0 No one was ready for prime time \u2014 not the Democrats, not the Republicans, not the networks.<\/p>\n
NBC\u2019s David Brinkley pointed out television cameras did not come with instruction books.\u00a0 Everyone was learning their craft on-air.<\/p>\n
\u201cThe problem here was that we still thought we were in the picture business, still competing with the movie theater newsreels and still thinking, even though we all knew better, that news was whatever we could get on film and show, not tell,\u201d Brinkley explained.\u00a0 \u201cHere we were, all of us young former newspaper reporters, trying to drive a new, highly complex machine.\u201d<\/p>\n
Matching the visual feed with the verbal content was the initial challenge \u2014 because silence was feared by producers, it took some time to understand that the images were self-explanatory and the best strategy sometimes was to say nothing.<\/p>\n
As CBS anchor, Cronkite remembered in those early days he had an editor sitting on one side and a \u201ccommunications consultant \u201con the other.\u00a0 The editor\u2019s job was to pass a continuing flow of notes telling Cronkite what stories the floor reporters were ready to broadcast.\u00a0 The consultant was there to let him know where the camera was going next.\u00a0 It was Cronkite\u2019s responsibility to process the options and keep his narrative running smoothly.<\/p>\n
As the networks matured and the telecasts became technically sound, politicians modified their approach; they learned to message much more effectively.\u00a0 Here are a few moments from conventions past that reflect this development:<\/p>\n
\u2014 In 1960, John Kennedy won the election because he bested Richard Nixon in the first of four toe-to-toe debates.\u00a0 But it was his electric convention acceptance speech which established Kennedy as a legitimate candidate.\u00a0 \u201cIt is time\u2026for a new generation in leadership, new men to cope with new problems and new opportunities,\u201d he memorably intoned.<\/p>\n
\u2014 The 1968 Democratic convention will be forever recalled for the Lincoln Park riots, but the jostling in the International Amphitheater over delegate seating and the defeat of the \u201cpeace plank\u201d left Hubert Humphrey presiding over a strife-torn party.\u00a0 Television coverage threw a shadow that Humphrey could not escape.<\/p>\n
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\u2014 President Ronald Reagan\u2019s farewell address at the 1988 Republican Convention captured his genial appeal perfectly.\u00a0 \u201cI can still remember my first Republican Convention,\u201d he quipped.\u00a0 \u201cAbraham Lincoln giving a speech that sent tingles down my spine.\u201d<\/p>\n
\u2013The 2004 masterful convention speech by Barack Obama launched him into the political stratosphere. \u201cPeople don\u2019t expect government to solve all their problems,\u201d he declared.\u00a0 \u201cBut they sense, deep in their bones, that with just a slight change in priorities, we can make sure that every child in America has a shot at life, and that the doors of opportunity remain open to all.\u201d<\/p>\n
Touchstone moments like these can only happen when a nation is tuned into the political process as it plays out in a convention.\u00a0 Saccharine stagecraft is no substitute for authentic passion.\u00a0 It\u2019s time we release some more doves.<\/p>\n
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